The Drinks Basket (UK) – Custom Magento E-Commerce Platform

The Drinks Basket (UK) – Custom Magento E-Commerce Platform

The Drinks Basket required a fully customized Magento-based e-commerce solution to support a fast-growing UK beverage business. They needed advanced features such as multi-currency, discount engines, referral bonuses, and integration with third-party delivery partners.

This was a long-term project, delivered in phases, and the client has continued with my services for 4+ years.

  • Location :7 Lake Street,London
  • Client :wpOceans
  • Consult :Harry Johnson
  • Project Type :Web Development
  • Duration :6 Month
  • Completion :15 Apr 2023
  • Share :Blog, Portfolio

Challenges

  • Magento default features were not sufficient for the client’s complex discount rules.
  • Needed multi-currency support for UK, Europe, and global customers.
  • Required a referral reward system integrated with customer accounts.
  • High traffic during festive seasons demanded strong performance optimization.
  • Managing 1000+ product catalog with attributes for size, volume, ABV, and brand hierarchy.

  • Magento Developer (Frontend + Backend)

  • API Integration Specialist

  • Performance Optimizer

  • Long-term Technical Partner

My Role -

Developer (Frontend + Backend)

Solutions Delivered

1. Fully Customized Magento Build

  • Developed a custom Magento theme matching the brand style.

  • Created structured product pages for spirits, wines, and gift sets.

  • Improved UX for smooth category navigation and product discovery.

2. Multi-Currency & Location-Based Pricing

  • Implemented automatic currency switching based on user location.

  • Added region-specific discounts and shipping rates.

  • Integrated tax rules compliant with UK and EU regulations.

3. Advanced Discount & Referral System

  • Built custom discount module for:

    • Bulk purchase offers

    • First-time buyer coupon codes

    • Festive seasonal discounts

    • Category-based promotions

  • Developed a referral rewards system:

    • Users earn points for inviting friends

    • Points redeemable during checkout

    • Fully synced with customer dashboard

4. Third-Party Integrations

  • Integrated courier APIs (DPD, Royal Mail).

  • Real-time order tracking and notifications.

  • Payment gateways (Stripe, PayPal) with PCI compliance.

5. Performance & SEO Enhancements

  • Implemented full-page caching and CDN.

  • Optimized product images and scripts.

  • Added structured data for better Google visibility.

Results

  • Site performance boosted from 6.1s → 2.3s load time.
  • Order volume increased 70% year-on-year after redesign.
  • Referral system generated 30% new customer acquisition.
  • Client satisfaction led to 4+ years of continuous collaboration.
  • Website is still running strong, scaling well with business growth.

Results

The client expressed high satisfaction with the speed, stability, and flexibility of the platform. The long-term partnership is ongoing due to continuous improvements and feature expansions.

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